Pinterest is the number one source of traffic for a lot of bloggers. And it drives about 60% of our blog traffic right now as well. So it goes without saying that using Pinterest to drive traffic to your blog is one of the most rewarding platforms.
And the best part is, that you don’t need to have a huge following or a thousand pins. You can still drive traffic from Pinterest as a newbie blogger.
And here are our top 10 tips that will help you drive Massive traffic from Pinterest:
#1: Find the right Keywords to target:
Finding the right long tail keywords to target on Pinterest is half the battle won. Now, what do I mean by Right keywords:
The right keywords are key words that have a decent search volume (anywhere between 1-10k, and are long tail keywords.
Now the questions is where to find keywords:
The answer is pretty simple really. The 2 main places where you can find keywords for Pinterest are:
- The Pinterest search auto Suggest function
- Pinterest Guided search tool
Pinterest Auto Suggest function:
When you search something on Pinterest search bar, the auto suggest functions suggests topics that you might be looking for. So let’s say for example you search for Blogging:
So for your search, Pinterest shows all these suggested searches which means that these are the phrases that people are searching for. And that means these are the keywords you should be targeting to reach a bigger audience.
Pinterest Guided Search Tool:
Pinterest guided search tool is designed to guide the Pinterest user in the right direction by giving them prompts to what else can they search for. These prompts can be seen in the colored tiles right below the search bar, whenever you search for something.
So when you search for “Blogging for beginners”, Pinterest gives you all these prompts like:
- How to start a
- starting a
And this is again a goldmine that you should be using to your advantage. With the help of these 2 tools alone, you can find a lot of relevant keywords to use for your Pinterest.
#2: WHere to add keywords?
Now that you have the keywords, let’s focus on where you can put these keywords to optimise your Pinterest account. And there are 5 main areas where you should be using these keywords that you want to target:
- Your Pinterest Profile Name
- Your Profile Bio
- Your Board Names
- Your Board descriptions
- Your pins
If you want to go into more detail on how you can optimise your Pinterest profile, check out this post.
#3: Create Beautiful Pins:
Now that you have optimised your profile, next step is creating beautiful pins and graphics for your blogs. And getting your pin design to a certain standard takes a lot of time and a lot of experimentation at your end.
Some of the things you need to keep in mind while designing your pins are:
- Aspect ration 2:3 as recommended by Pinterest
- Your text should be easily readable
- Use relevant images
- Make sure the images you use are high quality Images
I have also made an extensive step guide to help you with the process. Download our Pin Design guide that has 17 actionable steps. These steps will help you create beautiful pins that drive you thousands of link clicks.
Here are a few examples of the pins that have done really well for me:
#4: Write compelling Titles:
Write compelling and click worthy titles for all your pins. Do not undersell your content. If you have written an extensive guide to blogging, don’t title your pin “How to start a blog guide”. Use words that are compelling and that make people want to click.
Do not be afraid to use the terms that hype up your content. Write titles using words like “Best“, “only guide you will ever need” and create a sense of urgency.
Make your audience feel like they have to click on the blog otherwise they’d be missing out. Use words like “Must-see” or if you are making a listicle, then “number 4 will shock you“.
#5: PIN DEScriptions:
Whatever you do, do not publish a Pin without a pin description. I have seen so many pins that have nothing in their pin description.And it haunts me to see people not making use of these 500 characters for Pinterest SEO.
Pin descriptions are a perfect place to pull in your readers and make them click through. Tell them what the blog is about and what should they expect to learn. Entice your readers by adding a CTA in your Pin descriptions. Add a Call To Action like “read more on the blog” or “learn more about how to grow a profitable blog”
Also make sure that your Pin description is rich in long tail keywords to maximise your reach on Pinterest.
#6: Board Description:
Ideally this should a part of your Pinterest to-do list while setting up your boards. But if for some reasons you haven’t added Pin description to your boards, Do It, NOW.
And like everything else, make sure to add long tail keywords in the Pinterest board Descriptions as well. A well written Pinterest board description tells the Pinterest algorithm as well as the Pinterest user exactly what you board is about.
Here is an example. And I can still add a lot more keywords to this board description. This is one of the short ones.
#7: Try Listicles and provide value:
I tried this almost a year back and haven’t looked back ever since. Listicles are so much fun. Creating a list and providing value to your reader performs better on Pinterest. So, include that number in your pins.
Did you notice this is also a listicle post? And it’s title “10 tips to drive more traffic from Pinterest to your Blog”. So when you saw they pin that you clicked, you knew that you will read about 10 tips and you found some sort of value in that number maybe.
This gives you audience a better idea of how much content and value they can expect from your blog post. And it also assures them in a way that they will not be wasting their time by clicking on your link. It also establishes a trust factor among your readers because you delivered the number of contents that you promised.
Here are a few examples of the listicle pins:
#8: Use tailwind to schedule Pins:
Tailwind has been a game changer for my blog. There is always an on-going debate among bloggers whether manual pining is better or whether you should use a scheduler like Tailwind. And my answer is simple: TAILWIND Scheduling.
And that’s for multiple reasons:
1.Pinterest Algorithm likes consistent content. And if, for some reason you find it difficult to be consistent, Tailwind is perfect for you. you can schedule a week or two weeks pins in advance and let everything run on auto pilot.
2.Different Time Zones: If you are in a different time zone as most of your audience, like I am, Tailwind is going to be a life saver. Well, unless you want to be up at odd hours pining your butt off.
3. Manual Pining takes a lot of time: You can get the results you want from Manual pining as well, don’t get me wrong. But tailwind is just going to make it so much easier for you. Because manual pining can get quite tiring. And mostly because you have to pin multiple times each day.
#9: Pin Smartly:
Make use of the tailwind’s time slots to automate your pining schedule. Tailwind collects data from your audience and knows the exact time slots when you audience is most active on Pinterest.
All the time slots that are in a dark shade of green are when my audience is most active. And then there are the blue slots that have my evergreen loop pins. These are essentially the pins that have evergreen content and they keep going up on my Pinterest every now and then in a loop.
If you haven’t tried tailwind yet, use my code to get one month of tailwind for free. GET A FREE MONTH OF TAILWIND HERE.
#10: Use Tailwind tribes & Group Boards:
Group board and tailwind tribes are both amazing ways to drive more traffic to your website and to increase your reach. Try finding some group boards that are in your niche and ask the board owner to add you as a collaborator on those boards.
Similar thing goes for tailwind tribes as well. Ever since we have started using tailwind tribes, we have seen a jump in our blog traffic.
Make sure you join group boards that have active members and it’s also a great place to build connections with people who are essentially in the same niche as you are.
Liked this post? Pin it to show support! 🙂