Pinterest is a Search engine and is one of the platforms that a lot of bloggers use as their primary source of traffic to their websites.
I’d be lying if I tell you I have always known that.
A few years back I thought it is just a platform to share DIY projects and Recipes. You could say I was living under a rock.
But over the last couple of months I have grown into a Pinterest addict, not even kidding. I Love this platform. I have turned in a crazy lady who loves analytics.
And from knowing nothing about Pinterest to now having good knowledge, I have come a long way.
And I’d like to share everything that I have learned. Mainly because it’s fun and I think it’s great for anyone who is trying to grow their blog traffic.
What is Pinterest?
Okay so Pinterest is a search Engine, like google. The only difference is that it is a visual platforms unlike google. You know how you search something in the google search bar and you get results in the form of a title and links? well, it is exactly like that but instead of title and link, you get a Pin (essentially a photo) related to your search.
Now this pin is linked to a blogpost and when you click on the pin, it takes you to that particular blogpost. So in a way it helps you drive traffic to your blog.
Do you need Pinterest?
A simple and straight forward answer to that would be Yes. You can’t do without it. Well, unless you have massive following on some other social media platforms. But even then, Pinterest is a great platform to consistently drive traffic to your website.
Another great reason to consider Pinterest is that it makes it so easy to renew your old content and drive traffic to those articles that published quite some time back. Here is how we repurpose and give a facelift to our old posts all the time.
A lot of blogs that do really well drive more than 50% of their traffic through Pinterest. A lot of bloggers swear by Pinterest for their traffic and are killing it at the blogging game. And you can too.
How does Pinterest work?
Okay Let’s understand how you can get the most out of your Pinterest account. First and foremost, set up a Pinterest Business account. It is free and does not take more than 5 minutes.
Now, why you need a Business account is because it lets you see all the analytics then. And Pinterest analytics are a pretty sweet way to see what kind of posts work, to get more insight in your audience etc. but we will leave the fancy stuff for later, okay? Okay.
Once you have set up a business account, You need to claim your website on Pinterest.
You will also need to update your profile, which means a good profile picture and a SEO friendly bio. And if you have no clue what SEO friendly bio looks like, keep it simple for now. We are going to be doing a detailed post on that.
Your bio should be a perfect description of who you are and what kind of pins do you share. Do you share recipes or are you a lifestyle blogger.
Your bio is important because it gives the user an idea of what kind of content they can expect from you. And also if it is relevant for them. This will help you attract the right customers to your account.
How to set up Pinterest Boards?
Pinterest boards are like categories of the content that you want to be sharing. If you have a food blog and will be using Pinterest to share recipes, you can have boards like Recipes, Holiday recipes, Vegan Recipes, One pot meal Recipes, brunch recipes etc.
If you are a travel blogger, you can have boards like travel guides, bucket list, travel quotes, packing guides, country specific boards etc.
These are all the boards that you will create and are your individual boards. Then there are group boards which have multiple contributors contributing pins together. These boards are usually very niched and also a great way to drive traffic to your blog.
But you do not have to think about group boards as of now. Set up some individual boards across categories. A question that we often get is “How many boards should I make?”
Well, that is totally up to you. But we recommend that you make at least 20. That’s just the individual boards. In Our pinning strategy we often mention that you must be a part of at least 30 group boards, but you will be joining these as you go. Start with your boards first.
How to make Pins & How many?
Now that you have set up your Pinterest account and have linked your website too, you are ready to post your first pin. But how do you make one? And no it’s not a silly thing to ask, we had no idea when we started.
But the good thing is that it’s easy and you can do it on free platforms like Canva, which we use for all our pins. All you need to do is set up a free Canva account. There are also a lot of pin templates available on Canva that you can use. You can then go ahead and customise the pins to your liking.
Now don’t worry if you do not have images to use in your pins. You can always download beautiful stock images. In fact we have listed down all the best places to find free royalty free Images for your blog and pins. But do not use pictures without checking if they are royalty free. that’s why these are the best sites to get Stock photos because they are free to use and are totally royalty free.
Also, in the very starting you will not have any clue what kind of pins to make. And that’s totally okay. You can try doing a couple of different designs and then later see what works for your audience. That’s where the analytics will help.
The question How many pins you should make depends from person to person. but we would suggest you make at least 5 for 1 blog post. Now two of them are going to be at the very end of your blogpost and the rest are just for Pinterest. but do not let that number overwhelm you. Once you get used to making pins, each one doesn’t make more than 5-10 minutes.
So is Pinterest just about pinning these pins and you get traffic on your blog?
Ah, I wish it was that simple. But it is so much more than just pinning these images. But it is totally worth putting in efforts, that I can assure you.
There is a whole lot that goes behind Pinterest, like what are good times to post, how to maximise your reach, how to design pins that make people want to click on them, what group boards to join and all of this will form your Pinterest marketing strategy but that you will learn as you go.
How to PIN?
If you have read a lot of blogs on how to grow on Pinterest, you would know that there are two types of advice that people will give you. One is to pin manually each pin on Pinterest and second is to pin through a scheduler like Tailwind.
And we would just like to say that when you are just starting out, it is better if you pin manually. Because manual pinning will give you a better understanding of what works and what doesn’t.
Of course you can always check that in Tailwind stats as well. But it’s not the same. Manual pinning will help you understand which boards are better for what kind of posts.
We now use both. Our Pinterest Strategy is a mix of both Manual Pinning and using schedulers. That’s something that you can try too. And if you want to check our exact Pinterest Marketing strategy, check out this post.
When to Pin and How Many?
Again, the ideal time to pin, will depend a lot on your audience and you will get to know that through the analytics, but initially you can start pinning every hour or so. Talking about the number of pins that you need to pin everyday, it’s different for everyone. Some people pin as high as 200 pin sin a day through using schedulers but that’s crazy. And anyway, you are just pinning manually in the beginning, aim for somewhere between 20-40.
And wait, before you go “But I do not have 40 pins to pin everyday”, hear us out. If you pin one of your pins to several boards, then it counts as that many not just one. Also, if you are re-pinning other people’s pin, that also counts.
But why should you pin other people’s pins?
Because it is a social platform. And maintaining these relationships is important if you really want to grow. When you pin someone’s content they will probably pin yours as well. And that helps you reach their audience too, hence increasing your reach and traffic.
That’s it for this post. If you want to read a more in depth post on formulating your Pinterest Marketing Strategy, do not forget to read this post.
Do you use Pinterest? What are your primary sources of traffic, let us know in the comments below 🙂
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