Pinterest is a search engine, very much like google. And just like google, if you want to drive traffic from Pinterest, you need to be thinking about Pinterest SEO.
And that means Keywords.
Now, Google ranks websites based on what is the content on the page and how it ranks in respect to the search conducted. But along a lot of other factors like authority of your website etc.
And the good news is that Pinterest SEO is much simpler than Google SEO.
And today, we will be focussing on Keyword rich Pin descriptions and how you can optimise your Pin descriptions for better ranks in Pinterest searches.
How to optimise Pin description?
To optimise Pin descriptions for Pinterest SEO, you need to be focussing on keywords. And you need to be focussing on adding as many relevant keywords to your Pin description as possible in the 500 character Limit.
I have seen a couple of bloggers not using keywords in their pins or not writing any description at all. DO NOT MAKE THAT MISTAKE.
Now, I agree that writing Pin descriptions takes time. But writing good content is of no use if you are not getting found on Pinterest. Neither is making beautiful pins of any use if you are not getting found.
So, repeat after me “ I will make use of the 500 characters”
Where to find Keywords for Pin descriptions?
Finding the right keywords i.e long tail keywords for your Pin description is not that difficult. Let me show you how. There are a few ways in which you can do so:
#1:USE Pinterest search auto suggest feature:
Just like google, when ever you search for something, Pinterest search bar has auto suggest feature. And if you have not been using it, you have been missing out. Because it is like a gold mine. Auto suggest is such a powerful tool that you can use.
Like when you search for Blogging, Pinterest suggests a list of keywords about the same topic. So, if you have a Pin about blogging, these are the keywords you should be focussing on.
While we are talking about keywords, I think it’s imperative that I mention what are seed keywords and long tail keywords.
So, in simple terms seed keywords are the base or starting point for your search. Seed keywords are generally one or two words. Like here, for our search, “Blogging” is a seed keyword. Seed keywords typically have a high search volume and ranking for seed keywords is difficult, especially if you have a relatively new website.
But worry not my friend, you can and you should focus on Long tail keywords. Long tail keywords are as you have guesses, more than one or two words. They have relatively lower search volume and are easier to rank for. Like for our search here, long tail keywords are:
- Blogging for beginners
- Blogging tips
- Blogging ideas
- Blogging for beginners ideas
- Blogging for money
- Blogging tips for beginners
Now, what you need to do is, copy all these long tail keywords in your notepad, we will get to them later.
Related: How to set up Pinterest the right way (yes there is a wrong way to do that as well)
#2:Pinterest Guided search for long tail keywords
Another great place where you can find long tail keywords is the Pinterest guided search. And we will use the Pinterest guided search feature to write keyword rich Pin descriptions.
According to Pinterest, the guided search feature is to help you steer your search in the right direction. Because sometimes the users don’t know what exactly are they searching for, until it is right in front of them.
Like when I search for Blogging, it suggests more keywords in the colored tiles just below my search.
These colored tiles are Pinterest guided search. And the best thing is, whenever you click on one of these tiles, it will automatically add it to your search. And when you do that, it further refines these guide search tiles, to help you narrow down your search even more.
Now, again make a list of all these relevant keywords that you want to rank for:
- Blogging for beginners Ideas
- Blogging name ideas
- Blogging tips
- Step by step blogging for beginners
- WordPress blogging for beginners
You can again copy this list of keywords to your notepad.
Related: Pinterest Pinning strategy
#3: USE Pinterest Keyword planner for ADs:
Did you know Pinterest has a keyword planner tool of its own? All you need is a Pinterest Ads account. it’s free to create. And you don’t need to run any ads to be able to use the Pinterest Keyword Planner.
The Pinterest keyword planner will help you see the search volume for the keywords you are trying to rank for. This will give you a fair idea of which keywords are competitive and which ones will be easier to rank high for.
Like when searching for wordpress blogging for beginners, it is easier to rank for:
- Blog topics for beginners
- WordPress help
Although 100k -500k is still quite competitive, but there is no harm in including it in the description. What you need to focus on though is keywords that do not have a very high search volume. Ideally the search volume you should be targeting should be 1k-10k. These are the keywords that have a decent amount of search volume but aren’t as competitive.
Now, go ahead and copy these into your notepad as well.
Now, let’s get our Pins found on Pinterest:
Once you have consolidated the list of keywords on your notepad, copy them in your Pin description. I’d give another advice though, do not stuff your keywords just for the sake of it. Put in some extra efforts and make proper sentences that have these keywords. Do not just copy and paste all the keywords like in the example below.
The example below gives a much better understanding of what your pin description should look like:
And, there you go! This is how you can write keyword rich pin descriptions for Pinterest SEO.
To summarize:
Writing pin description that is rich in long tail keywords is super important for Pinterest SEO. There are three ways to find these keywords:
- From Auto suggest in the Pinterest search bar
- From Pinterest’s guided search tool
- Pinterest Keyword planner tool
Consolidate these keywords in your notepad. And form sentences using these keywords for pin description. And you are all set!
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