Ask anyone their number one tip to grow the blog and the answer is Pinterest. And it can not be more right. Pinterest is one of the biggest search engines and a lot of blogs drive most of their traffic through Pinterest. Now without going into the details of how pinterest algorithm works, let’s talk about Rich Pins.
What are Rich Pins?
Rich pins are simply Pins on pinterest that display your website anme and icon at the bottom, hence making the pinterest users reach the source of the pin(your blog) that they want to check out more easily! It is a wonderful tool to ggain more traction on pinterest and rich pins often tend to get more clicks than regular pins. If you are confused, below is an example of a rich pin:
The website name displayed at the bottom of the rich pin is clickable and takes you directly to the blog to which the pin is connected.
Do you need Rich Pins?
Yes you do. People have been going on and on about how getting rich pins has improved the traction that they get on pinterest. And also, it is super simple to do so, it won’t take more than 5 minutes, I promise and it’s FREE.
How to get Rich Pins?
Alright, so now that you are ready to level up your pinterest game, let’s get you started. If you are a wordpress user, considering that 80% of websites are built on wordpress, it is super simple.
STEP 1: Download YOAST SEO plug-in
Yoast SEO plugin is a must for your blog, whether you want the rich pins or not. It is an amazing SEO tool and if used properly, it is quite helpful too. Why you need Yoast SEO plug-in for rich Pins is because the Pinterest Rich Pin Validator requires you to add some meta tags to your site and if you hate the technical geeky coding side of it as much as I do, worry not, Yoast will do that for you.
After you have downloaded and installed the yoast plug-in, head to the features tab and make sure the advanced settings page is ENABLED.
STEP 2: Rich Pin Validator
Go to pinterest’s rich pin validator and plug in link to any blog post. You need to go just one and when validated, it will automatically convert all your pins to rich pins.
STEP 3: Apply
Once you have done step 2 and you get a message that says “your Pin has been validated”. Then clcik on “Apply now” and a pop up comes wiht your domain name and the HTML tags, clcik apply now again and your work is done.
Pinterest will then take 2-3 days to validate your application and approve. Once approved, all your pins get converted to rich pins and your website domain name is displayed at the bottom of all your pins. This was easy, right?
See you next time! 🙂