Have you ever wondered what all goes behind a Blog post?
While some people think it is just typing some paragraphs and publishing, others seem forever confused. Now, of course you could just write something and post. But we are listing down everything that you need to do before your hit publish, to get a Perfect Blog post:
1. Choosing a topic:
This seems like the easiest thing to do. And yet ask any blogger and they will tell you that choosing topics is the tough part. You want to choose a topic that is relevant to your audience. You can decide this by asking your audience on your instagram about what all they would like to read on your blog. You can also decide a topic by finding inspiration on platforms like Pinterest.
We usually try and write blog posts to address the questions that we get on Instagram. It is one of the best ways to find topics to write about. You can also poll your audience to see what they are interested in. This way you can create content that your audience already loves or wants to read.
We often talk how how important it is to keep a list of blog post ideas that you want to write about. This list will prove to be extremely helpful when you want to write something and have no ideas. This is also one of the crucial steps in our Content schedule planner which helps you be more organised and kill it at the blogging game.
Researching any topic is the bread and butter of a blog post. Don’t worry if similar posts have already been written by people on their blogs. It doesn’t matter how saturated a particular topic is. As long as you can find a way to put a spin on things and as long as you redelivering value to your readers. But one thing that you need to keep in mind is that you do not imitate some other blogpost head to toe. Your audience wants to know what you have say about things, and if you are just going to be just like everyone else, sound the same, then what is the point.
Before you start writing any blog post, we recommend you prepare draft. This should cover an outline of the points that you want to cover in the actual post. This way, when you are actually writing the post, you don’t miss any points. It is also important as it will help you structure your blog post really well. It will help you see if the order in which you are planning to write things, makes sense or not. You should also try and draft the outline in such a way that it is easy for the reader to follow along.
Alright. Now that you are all done with the draft and the research, let’s write the blog post. When writing, think about the post from a reader’s perspective. Do not make the post longer than it needs to be, but also, do not write posts that are 200-300 words. It doesn’t not provide much value and the readers end up disappointed that they ever clicked on the link when there is not much valuable content on the page.
It’s one of the reasons why have an outline that we did in step 3 is so important. You need to know what to write about and how much.
Okay. So we can not stress this enough. It is probably one of the best ways to get more page views and it is to link your other relevant blog posts where it makes sense. like when we talk about our content schedule calendar, we make it a point to always link that detailed blogpost for anyone who would like to read more about it.
It will also help with the length of one blogpost being not excessively long as you can always link the related posts. It also makes sense in terms of your marketing strategy because when you link similar post, chances are that the reader will be interested in those other posts as well.
6. Optimizing & SEO:
Now that the entire draft is ready, it’s time for the good stuff. I think this is the part where most people struggle a lot and do not put in much efforts, but they should. This is the part where you select the category in which the blog is going to be and also all the tags so that it is more searchable in google searches. And if like us, your blog page shows just excerpts of the post, make sure to write a good one that makes people want to read more.
At this stage, we also check in the SEO health of our blog post, usually with Yoast SEO plugin, because it is so easy. And make changes so that the post is more SEO friendly and has more organic reach.
It is also a good idea to do a readability analysis, again also with Yoast SEO plug-in, just to make sure you are not writing super long sentences, which are difficult for the reader to understand.
As an additional step you can also go ahead and check your entire writing in Grammarly, which TBH we don’t always do, but we should. Just to make sure that our sentences make proper sense and we are not reiterating something over and over again.
In fact, here is everything we do to make sure we write SEO friendly blogposts.
Next up is the fun part, the GRAPHICS, which include the pins that you will see at the end of this blog. We don’t necessarily make pins for each blog as we write is. We like to make the pins in bulk as we keep mentioning in our Content schedule planner. It makes the process easier and a lot faster because once you get in the groove, the pins don’t take that long to make.
However, if you are doing one post at a time, don’t worry. This is going to take you about 10-15 minutes, not more. We usually make about 6-10 for each blog post but only 1-2 are embedded in the post. the rest are just for directly putting up on pinterest.
8. Preview & Checklist:
Alright, the hard work is done and you are all set to publish your blogpost. Just make sure to preview it first and do a proof reading to make sure everything look good. Also recheck the draft/outline to make sure that you have’t missed any point. We also have a checklist for everything that we do before publishing and it is always a good idea to check everything one last time.
And you are done. Hit that publish button.
That’s it. All DONE.
But, your work is not done still. There is a whole lot of things that you need to get done, once you have published your post and here is everything that we do after we publish a blog post.
Let us know in the comments what your blog post process looks like and what all you do differently than us.
Like this post? Pin for later! 🙂