Are you thinking of starting a blog in the year 2020?
If not, you should. It is such a great way to let out your creativity.
Or maybe, you already have a blog but your last post was some 2-3 months back. Maybe even more.
I know this feeling all too well. When we first started this blog, I had so many ideas in my head and so many things I wanted to write about. And I did, until I burned out and then stopped for about a year. But last year I decided that I wanted to be more consistent on here and want to make this into a full time thing. I was still in my full time corporate job then, but I was determined.
I wanted to find a way, a system so that I can feel doing what I love while still having a full time job. And if you know me at all, you know I am obsessed with analytics, numbers and planning. Yes I am that nerd. But it turned out to be a good thing.
Because I Wanted a system and I was so so good at making elaborate plans, I thought I should come up with a system. A system for me to be more consistent on the blog. But I also knew that I will not be able to take out time for the blog everyday. And even if I had a few hours everyday, I’d be so tired to work on it.
Now I know there are some people who are killing it at the blogging game. People who have created empires, while still having one or multiple jobs. I knew that I am not one of those people. I mean I am all for hard work, but I can’t compromise on my sleep.
So I came up with a Content Schedule Planner. I was a little skeptical at first. I mean I knew I was good at planning, but planning for an entire year’s worth of content in one go? That was taking it too far. But then I thought of my blog as an editorial magazine. And how they plan their content well in advance. And I thought, if they can do it, I can too.
WHAT IS A CONTENT SCHEDULE PLANNER?
Simple. It is a calendar/template to help you plan, schedule and manage the blog content effectively. A perfectly planned out content calendar will help you be more consistent and post seasonal content and hence get more page views on your blog.
Before you go like “But can’t I just wing it as I go?
Well, You can girl! But we would advise you against it. Because when you don’t have a plan, you end up wasting time. And we have designed this template so that you can manage your time more effectively. Time is money, right!
Why do you need the CONTENT SCHEDULE PLANNER?
Well, the answer is pretty simple. To make the best use of your time. The Blog Schedule Planner will help you be more organised and manage your marketing efforts as well.
Let me explain.
Let’s see you want to post content for Christmas, but you start only a few weeks before Christmas. You will not be able to come up with ideas for blog posts at the last minute. or maybe lose an opportunity to collaborate with a brand for your Christmas holiday gift guide.
That’s why you need to plan in advance. You need to know when is the right time to start sending out mails to companies for collaborations, when to research for the blog posts, when to write and take photos and a million other things that you do for one perfect Blog post. Here is a checklist, in case you are wondering what all do we do before we hit publish.
It will also help you prioritise what’s important and will help you in getting it done at the right time.
How to use the Content Schedule Planner?
Okay. So you want to plan better. Good on you! Let me show you how to use the Content schedule planner.
First things first, let’s see what content do you want to create:
- Blog Posts: Blog posts are probably the number one thing that require you to be more consistent and to have a killer content marketing strategy.
- Social Media: Planning content for Instagram and other social media that you use is the key to have a great, consistent feed. If you want to learn more about how to create an aesthetic feed for instagram, check out this post here.
- Pinterest and other Graphics: It mostly comes under the social media category, but because Pinterest is so wide and requires a lot more understanding and is the primary source of blog traffic for a lot of blogs, we thought we will mention it separately. Here is your stop guide to Pinterest for beginners.
- E-mail: E-mail marketing is probably the most important aspect. And that’s why in the marketing world it is said that the money is in the list. Learn more about how to grow your e-mail list.
- Video: The content schedule planner is perfect for you, even if you create video content. Because a lot f work goes into the videos that you post on youtube and without proper planning you will be like a deer in headlights. Trust me, I have been there.
Now that you know what content you want to create and plan for, let’s get into it. Ask yourself these questions before you start:
Projects and Goals: First and foremost, what are your goals for your blog in the coming year? And what are some of the projects that you want to take up? We love defining this first as it will help you plan out your content strategy. Are you planning on launching a digital product this year? If you are, then what content do you need to be up at what point of time? Is one of your goals is to build an email list, then what are the opt-ins that you want to create and what is the time line? How many blog posts do you want to go up on your blog every week? Everything should be defined at this point. Of course there is always scope for changes, but you want a road map for your blog to be successful.
SEASONAL CONTENT: Which seasons or holidays and festivals do you want to plan and create content for. Do you want to create content for Christmas, are your readers interested in valentine’s day content? So define which seasons or festivals are you going to include in your content plan. Block out and mark the time frame when the seasonal content is going to go up. Like I know I want my Christmas posts to go up starting from December, so the plan is already laid out and the posts are ready in October. Why so early you ask?
Well, I love the idea of soft deadlines and hard deadlines. So for posts that have to go up in December, October 31st is my soft deadline. And if there is still some work left that I haven’t been able to get done by then, then I will have to hustle to meet my hard deadline, which is November 15th.
A Content Plan: Next up you need to design a content plan, meaning which kind of posts do you want going up on your blog at what point throughout the year. So try combining the seasonal content and the content according to your goals and projects.
But also keep in mind the kind of post that you want to write. Is it going to be a “How-to” Post, or is it going to be a promotional post.These aspects are also quite important to consider. If you would like a detailed post on how to layout your posts to set up your blog for success, read it here.
Batch content: Now that you have a rough structure of the content for the entire year, let’s break it down to monthly planning, shall we? it is always a good idea to batch the content for an entire month at least. We love using this strategy. because when you are a full time entrepreneur or content creator, every day you have to do a combination of a couple of things and it is always a good idea to batch create content that you can.
Imagine you want to publish a post today, and you start writing it today itself. Chances are, that this post is not going to be a detailed one. And you will miss out on linking it to other posts too. On top of that, you have to create graphics for your post, do post processing on the photos, you know the drill.
And once you have published, share it on different platforms to increase traffic. And if you are trying to do all these activities daily, chances are that you will miss something. Or it will take you an entire day.
Instead try batching content and tasks. Let’s say you write all the blog content on 2-3 days. Then the next few days you spend in creating graphics for your blog post. And when it comes to posting and the marketing it on different platforms, that’s all you have to do in that moment. You will more likely do a better job because your focus is not divided in a million other things.
Do Not Over Plan & Have a PLAN B: While plans are good, sometimes not all the plans work out, which makes it important to have a plan B. It is also one of the reasons why you need hard and soft deadlines. You are only human and there will be times when you can’t stick to your plan, and that’s okay. You do not need to feel guilty about taking a break for a couple of days, but have a contingency plan ready. It’s easy. Let’s say initially you wanted to post 8 blogposts in a month, but can not make that happen, plan in such a way that you can make at least 3 blog posts monthly. Don’t go completely MIA for months like I did. And if you need here is all the automation that you can do on the blog to make the execution of plan B even easier.
So what are you waiting for? Grab your free Blog Schedule Planner now. I promise you will never look at content creation the same way. As this Content Schedule planner is going to make the content creation and planning a breeze.
And just because I am curious, let me know how do you plan your content right now?
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