6 Pinterest best practices you NEED TO KNOW

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Pinterest is an amazing platform to drive traffic to your blog. And we love Pinterest because it is so visual and even new bloggers can get noticed, as opposed to ranking on google or other search engines.

In fact for a lot of bloggers, including us, it is the biggest source of blog traffic. Now, there are of course some ways to get the most out of your Pinterest account. The number one being, switching to a business account, activating rich pins and setting up your Pinterest account.

But because the algorithm and the best practices keep changing, it is a great idea to stay updated. So, here are some things to know to stay on top of your Pinterest game:

1.Pin fresh content:

Pinning fresh content is something that’s really important. Now, fresh content essentially means new pins. You don’t have to keep writing more blog post. You just need to be actively making new pins for your blogposts.

And by new pins, We mean, keep switching up your pin styles as well. Pinterest prefers pins that look different. So maybe change up the fonts, text, images etc.

Because the algorithm loves fresh pins. And making new pins doesn’t have to be time consuming too. We use the free version of Canva for all our pins and there are so many pre-made templates available for you to use.

Try making 4-5 pins for each new blogpost and make some new pins for old blogposts as well. It shouldn’t take your more than 20-30 minutes.

And once you are ready with the pins, just go ahead and schedule them on Tailwind, which is a scheduling tool approved by Pinterest. Scheduling on Tailwind is of course optional and you can chose to pin manually.

However, pinning manually is quite time consuming and if majority of your readers are in a time zone that is different from yours, then Tailwind will be your best friend.

Use this affiliate link to get one month tailwind for free. (The otherwise free trial gives you just 100 pins which lasts for about 4 days if you are pinning 25 pins a day!)

2.Do not go overboard with pinning:

Tailwind allows you to pin while you sleep. And you can fully customise your pinning schedule. However, it is recommended that you pins somewhere between 15-25 pins a day and not more.

Pinning more than 50 pins might be considered as spammy behaviour from Pinterest and the algorithm will then limit your reach. So focus on pinning high quality images but limit to a maximum of 25 pins a day.

High quality pins that have a higher re-pin ratio are far better than low quality pins.

3.Focus on the pin design:

Again, the quality of your pins need to be good in order for you to get traffic from Pinterest. Do not use a lot of tacky colors or tacky fonts that are hard to read.

Instead, keep the colors and the fonts simple. Avoid writing a lot on the pins because that is hard to read on a small pin on Pinterest home feed. We highly recommend using capital and bold fonts to write compelling titles for your pins.

If you are just getting started and have no idea what kind of pins you want to make, experiment with a few designs and then check Pinterest analytics to see what kind of pins perform better with your audience and make more similar pins.

4.Optimise your pins:

Next comes optimising your pins. Optimising your pins allows your pins to show at the top in Pinterest search results. And this will then drive even more traffic to your blog.

And that’s why it is super important to write keywords in your pins title as well as description. Also use a few relevant hashtags in the pin description. Also make sure to write board descriptions that have keywords in them. This is how we rank better on pinterest search using keywords.

5. Don’t pin the same pin too often:

Do not pin the same pin repeatedly. Pinterest’s algorithm considers that as a spammy behaviour. instead, try scheduling the pin in tailwind and the hit the little reshuffle button in your scheduled pins.

You could also use the “Use Interval” feature on your pins while scheduling them on TAILWIND. Set the interval limit to 2-3 days and you are good to go.

Another tip that comes in handy here is to schedule no less than 10 pins at one go. This way the shuffle pins button works really well and your pins are not scheduled too close to each other.

6. Do not pin to more than 10 boards:

This is another best practise defined by tailwind on the basis of their analytics. Pinning the same pin to more than 10 boards could be considered as a spam. So, instead, Pin to a maximum of 10 boards.

Use tailwind analytics to see which are your top performing boards and which don’t perform well. Consider leaving boards that are poor performing.

What really helps is making board lists in tailwind, and using the most relevant list on the pins. So if you are writing content around lifestyle select lifestyle boards list and all the boards automatically get added to the pin. This saves me so much time while scheduling my pins for the week.

Try a free month of Tailwind using our link here. (The otherwise free trial gives you just 100 pins which lasts for about 4 days if you are pinning 25 pins a day!)

So, to sum it up:

• Pin fresh content
• Do not pin more than 50 pins a day (recommended limit is 25)
• Focus on Pin design
• Optimise your pins
• Don’t pin the same pin too often
• Don’t pin a pin to more than 10 boards

These are some of the best practices that will help you get the most out of Pinterest. And if you do not have the time to manage everything, Tailwind is a great alternative and we swear by it.

Try a free month of Tailwind using our link here. (The otherwise free trial gives you just 100 pins which lasts for about 4 days if you are pinning 25 pins a day!)

Let us know what you found useful and which of these do you already do! 🙂

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